Televised or not – media interviews are a particular challenge, as you want to deliver your message in a way that is accurate and makes it impossible to be misinterpreted.
How do media companies work? What is the right language geared towards the media? How can you develop and deliver powerful and relevant statements in interviews? How can you best represent your organisation whilst being authentic and distinctive? What are the differences between interview forms (enquiry, background information, crisis communication) and techniques (TV, radio, print and online)? What is the right language for which medium? How can you team your professional competence with the necessary composure when it comes to media statements?